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Did you know?

The success in direct marketing is driven by the 40-40-20 rule:
40% accurate targeting, 40% product relevance, 20% creativity

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Improved customer knowledge

Improving your customer knowledge

1. Consumers database improvement and enrichment

- Cleaning, Validating and De-duplicating (Level 1 Data): The address is corrected and normalized, resulting in optimized costs by eliminating incomplete addresses and duplicates. Is assures saving costs with “dead” direct mailings and avoiding embarrassing situations like addressing people with the wrong gender

- Enrichment with contact data - adding email, fixed phone, mobile phone (Level 2 Data): Huge costs with postal distribution can be saved if an email or a mobile phone are added to the postal address.

- Enrichment with demographic and psychographic data (Level 3 Data):
Very useful information for understanding the customer and therefore better segmenting the database, such as brand preferences, profession and age can be collected in various ways, mainly by web and by phone

- Geo-coding (Level 4 Data): Assigning the geographical coordinates (x,y) of a record is the first step in geo-demographic studies. This will help you to cluster your database from the geographical point of view and to improve targeting.

2. Building databases from promotion entries

It’s a good start for structured, 2-ways communication with the clients. Complex techniques of data validation, based on 12 years of experience, are used in order to generate high-quality data.

3. Database profiling

The process involves extracting information from databases and other various sources in order to prepare a detailed report on a particular client/ prospect or series of clients/ prospects (e.g. major companies in Telecom industry).

The report contains structured information such as general corporate data, financial data, infrastructure data, contact information, top and middle managers contacts.

This report can be used by your sales force to better understand the client/ prospect/ industry, hence having more chances to make a larger sale.

4. Tele-research

There are a lot of possible uses for tele-research. While some client choose to collect anonymous data through the phone for a large quantitative research with up to 100 questions, other clients just ask 3-4 qualitative questions.

We can assist the client through most of the phases of the research: selecting the sample, making the calls, collecting and standardizing the data.


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